Tohoku University Cognitive Neuroscience Application Center

SOKAP-connect Sustainable Behavior × Neuroscience Project has advanced research on cognitive processes in human life and social activities. This symposium will present findings on four topics as outcomes of the project. Furthermore, based on these topics, we will discuss mechanisms and structures for connecting neuroscientific insights to sustainable behavior and the well-being of individuals and society as a whole.

Date: Friday, 6 March 2026, 15:00–18:00
Venue: IDAC, SA Building, 3rd Floor
Format: Hybrid (in-person + ZOOM)

Program

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15:00
"Project Overview of the SOKAP-connect Sustainable Behavior × Neuroscience Project"

15:10
Tsukasa Ishigaki Professor, Graduate School of Economics
"From Data to Meaning: Neural Processes of Real-World Context Extraction from Graphs Toward Sustainability Solutions"

15:40
Ding Yi Assistant Professor, CogNAC
"How Self-Evaluation Shapes Sustainable Consumption: Insights from Behavior and Neuroscience"

16:10 Cofee Break☕

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16:30
Shoki Ogata Research Fellow, CogNAC
"Neural Mechanisms Through Which Discount and MarkupFraming Distorts Consumer Purchase Decisions: Insights toward sustainable consumption"

17:00
Sanami Nagata Graduate School of Medicine, M1
"Are we ourselves the ones dividing society?: Neural mechanisms underlying judgments based on the Dichotomous Belief"

17:30 Total Discussion

18:00
Motoaki Sugiura Professor, IDAC
Closing

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To register for participation, please complete the form below.
Registration Form

Registration Deadline
In-person attendance: 2/27 (Fri)12:00
Online attendance: 3/5 (Thu)

Organized by: SOKAP-connect Sustainable Action × Neuroscience Project
Co-organized by:
・Center for Data Science and Service Research
・Center for Applied Cognitive Neuroscience (CogNAC)
・Human Brain Science Research Division, Institute of Aging Medicine

We look forward to your participation.