Is brain research really good for anything? Is brain research really good for anything? Cognitive neuroscience elucidates the mysteries of the human mind and behavior as a combination of information processing (cognitive processes) in the brain. To utilize this research field to address social challenges arising from issues of the mind, researchers from various fields and parties in the field gather to create "collective knowledge" that integrates diverse humanities and natural sciences, and to develop human resources in this field. We welcome your participation in various ways, including organizing research meetings, conducting joint research, and enrolling in graduate school. Upcoming events List 202507.01Event Enthusiasm x Mind Study Group Will enthusiasm sublimate into “immersion” or lean toward “dependence”? What determines this course of action may be the individual's inner self and the nature of his or he 202507.03Event Human Resource Development x Brain Science Symposium 2025 DAY2 in preparation 202507.04Event Human Resource Development x Brain Science Symposium 2025 DAY2 in preparation Events List 202506.19Event Thinking and Decision Making in the Information Society: The Role of Cognitive Neuroscience Research (Symposium) In an information society further complicated by the spread of social networking and generative AI, it is becoming increasingly difficult for our thinking and decision-making to escape the influence o 202506.13Event 27th Human Neuroscience Seminar(June 13th): How Do We Study Language:The Potential of fMRI We were honored to welcome Dr. Andrew Lee (Associate Professor, Université Laval, Canada), a leading scholar in instructed second language acquisition, as our invited speaker. In his talk title 202506.11Event Light and Shadow of Enthusiasm (Enthusiasm Kickoff Study Group) People are passionate about something in their lives and have an irrational “dependent” aspect to their survival. While it has a “light” aspect that enriches life and brings e 202506.03Event Tour of MRI facility from Karolinska Institute As part of the program of the 2nd IDAC (Tohoku University) x Karolinska Institutet Symposium ~Brain and Aging~, a tour of the MRI facility was conducted. Ayumi Takemoto, Ding Yi, and Chunli 202506.02Event MRI for both humans and mouses (International Symposium Presentation) 2nd IDAC (Tohoku University) x Karolinska Institutet Symposium ~Brain and Aging~ was held at the International Conference Room, Smart Aging Research Building, Institute of Development, Aging and 202505.31Presentation Looking at “self” development via the brain, from non-other to in-other (Invited Symposist) From cross-disciplinary discussions in cognitive neuroscience, the development of self-concept can be viewed as a process that begins with the recognition that the person in the mirror is not the othe 202505.26Presentation Individual differences in brain activity during watching disaster prevention videos: Disaster awareness and educational effects (Conference oral presentation) Video is an important tool for disaster education. How are individual differences in disaster awareness and educational effectiveness reflected in brain activity during video viewing? We identified a 202505.16Event 26th Human Brain Science Seminar Emotion and Memory in the Brain: Multimodal Insights from Language, Gesture, and Psychophysiology —International Academic Exchange: Tohoku University × University of Jyväskylä&m 202505.13Event Presentation of new members' achievements We held a meeting to present the results of the new members who have participated in the fMRI Challenge Research Support Program in FY2024.(Sakaki) Date: Tuesday, May 13, 9:00-9:30 Place: Human Br 202504.25Publication The Brain's Secret to Feeling Cheap Ichi-kyu-ppa (paper publication) The psychological effect of perceiving prices just below a round number—such as ¥198—as perceived as irrationally cheap is known as the price-ending effect. This phenomenon arises from 202504.24Event Brain Imaging Research x ASD Support (Symposium) Center for Applied Cognitive Neuroscience, Tohoku University Symposium “What kind of world do people with autism spectrum disorder (ASD) live in? -Brain Imaging Research Opens the Way to New Su 202504.15Event What kind of social factors influence self-image establishment? This study group was established to identify what social factors are considered problematic in terms of their influence on the perception and evaluation of self-image, and what phenomena are considere 202503.31Presentation What kind of virtual avatars do you wanna see again?:fMRI research Recently, applications have been developed to support our daily lives and health. However, as we have all experienced, once people download an application, they may become bored with it after a few we 202503.31Presentation Emotional Cues in L2 Vocabulary Learning: How Expressive Facial Contexts Enhance Initial Learning and Long-Term Vocabulary Retention(Poster) At this year’s Cognitive Neuroscience Society (CNS) Annual Meeting, Chunlin Liu presented research on how learning contexts influence the acquisition of emotional vocabulary in a second language 202503.31Presentation Exploring the neural mechanisms of preference for sad music (Poster presentation) We generally want to avoid experiencing negative emotions such as sadness. Interestingly, some people love sad music, even though it elicits negative emotions. Why do some people love sad music? 202503.31Presentation How emotional control contributes to immediate tsunami evacuation; an fMRI study(international academic conference, poster presentation) Previous studies have found that emotional control characteristics contribute to immediate tsunami evacuation. However, it has not been clarified how these emotional control characteristics contribute